It goes on to argue that Swift “has admitted to contractually owing millions of dollars and multiple assets to our company” - the assets presumably being her old masters - and that “despite our persistent efforts to find a private and mutually satisfactory solution, Taylor made a unilateral decision last night to enlist her fanbase in a calculated manner that greatly affects the safety of our employees and their families.”īig Machine is being a bit weaselly with its language about the ban (they don’t have to be unable to legally block Swift from performing live to make it difficult for her to perform live), but it isn’t wrong to note that the safety of its employees may be at risk. In fact, we do not have the right to keep her from performing live anywhere,” reads the post. “At no point did we say Taylor could not perform on the AMAs or block her Netflix special. The Big Machine Label Group refuted Swift’s claims in a statement issued Friday morning. “Please let Scott Borchetta and Scooter Braun know how you feel about this.” “This is where I’m asking for your help,” she writes in her post. But Swift has enormous leverage of her own, in the form of her army of dedicated Swifties, and she is willing to use it. If Swift’s summary is correct, Braun and Borchetta are attempting to gain some leverage against her after she thoroughly trounced them in the court of public opinion this summer. The plan was that she would own the masters for all of her new recordings herself, and anyone who wanted to license them could go through her rather than Braun.ĭon’t know what else to do /1uBrXwviTS- Taylor Swift November 14, 2019 So to get around them, Swift announced in August that she planned to re-record all of her old albums starting in November 2020, the point at which her old contract allows her to do so. Swift has said that she considers Braun to bear personal responsibility for the whole affair, which was, she wrote this summer, “a revenge porn music video which strips my body naked.” Swift said she tried to purchase the rights to her master recordings herself, but neither Braun nor Borchetta were willing to make a deal she found acceptable. Braun was Kanye West’s manager when Kanye released his infamous “Famous” video, which features a nude likeness of Swift in bed with Kanye. The sale gave Braun ownership over all the records Swift made prior to 2019’s Lover, and meant that any time someone wanted to license one of Swift’s old hits, they would have to go through Braun.įor Swift, the sale was unacceptable. Swift’s public feud with Braun and Borchetta began this summer when Borchetta, the founder of Swift’s old record label Big Machine Records, sold the label, and with it, Swift’s old master recordings to Scott Braun. On Thursday night, Swift published an emotional plea on her social media accounts, claiming that Braun and Borchetta were blocking her from performing her old hits at the upcoming American Music Awards and in a previously unannounced Netflix documentary - and now Swift’s fans are doxxing Borchetta and Braun in retaliation. Taylor Swift’s ongoing feud with music executives Scooter Braun and Scott Borchetta has entered a new and extremely dramatic phase.
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